Designing products that remain coherent as they grow

Scale comes from a clear product grammar, not from turning every decision into a component.

14 May 2026 / 1 min read

A design system can contain hundreds of components and still leave a product without a point of view.

Coherence begins with a smaller set of rules: how information is prioritised, how actions behave and how the product responds when the ideal state breaks.

Components then make those decisions repeatable. The library supports the grammar; it does not replace it.